I have been meaning to write a post about philanthropic fashion, and thought what better time to write it than now, while October, Breast Cancer Awareness month, is winding down. I came across the phrase “Philanthropic Fashion,” a while ago while searching for a writing or marketing job in NYC (any ideas?), and it just stuck with me. There are times I think to myself what a petty obsession I have – I live for clothes, accessories, and shoes. Shortly after, the feeling subsides when I realize this truly is my passion (I just can’t help it!), and what is life if you can’t do what you love? So when I came across this phrase, I was rather interested, and wanted to know about those fashion companies that do more than just make clothes, but give back to the community.
During Breast Cancer Awareness month, a number of fashion companies donated a percentage of their sales in support of Breast Cancer Research. One of these companies was LOFT – I recently wrote an article about their efforts on examiner.com.
Here are just some of the other companies that participated in Breast Cancer Awareness month:
1) AVON: Not only does AVON sell “Pink Ribbon” products to support Breast Cancer Awareness, they also host an AVON Walk.
2) UGG: With a clever catch phrase such as “Give cancer the boot,” UGG Company designed special pink ribbon shoes. Proceeds from the shoes are benefiting charities nationwide. These shoes are available at The Walking Company stores.
3) Ralph Lauren: Ralph Lauren has been donating proceeds from his Pink Pony Fund sales to Breast Cancer Awareness since 2000. Pink Pony Fund Items include the traditional Ralph Lauren Pony dressed up in shades of pink.
4) Lacoste: Lacoste is donating a percentage of their proceeds from their Pink Croc Collection to support Breast Cancer Awareness month.
This is just an example of a few companies who are participating in Breast Cancer Awareness Month. Of course this is not to say that fashion companies never give back – of course they do, and some many times throughout the year. I just felt it was important to highlight a few companies now, since October is a special month. Hurry and get your shopping done before the month is over, and help support the cause!